It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.
So how do you reach these consumers? Here’s the answer: Digital Marketing.
Digital marketing is the most powerful form of marketing.
the most cost-effective way to market your business.
One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business. When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.
Consider this – a small business can expose over 1,000 people to its products and services for less than $3 using social media. While that same exposure through direct mail costs about $57 and through television ads costs about $28.
While traditional marketing tactics also often come with various hidden costs, the only cost to digital marketing is time. SEO, content marketing, and social media engagement take time to work their magic. However, there are still digital marketing tactics such as pay-per-click, display, and social media advertising that can produce quicker results.
The most measurable form of marketing.
How do you know if your marketing is working?
The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every reason why you need to invest into digital marketing.
Digital marketing analytics takes the guess work out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.
Target your ideal buyers.
With digital marketing, you can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.
Most people are starting their buyer’s journey online.
This presents a great opportunity for small businesses to connect with potential customers and educate them during the beginning stages of the buyer’s journey. By creating relevant and engaging content that’s optimized for the search engines, you can improve your visibility online and reach customers when it matters most.
Digital marketing helps you connect with mobile customers.
Yet another one of the many benefits of digital marketing is that it allows you to connect with consumers who are browsing and consuming content on their mobile devices. Over half of all online users are accessing the web from a mobile device. Digital marketing can help you reach people on mobile devices, tablets, and desktop computers.