Business Analysis Techniques

Business analysis has taken a paradigm shift in the last few years with the innovative approaches of best business analysis techniques. The sole purpose of these techniques is to get the best outcome as a business solution.

Moreover, it is not that the best business analysis techniques are used throughout the project. It could be applicable for a specific phase of a project like at the beginning of the project or when the project is over. In addition to that, not that all the best business analysis techniques are applicable for all projects. They are project specific and used for particular purposes.

01. SWOT Analysis

The term SWOT stands for its four elements–

S- Strength
W- Weakness
O- Opportunities
T- Threats
It is a thorough analysis conducted by a business analysis considering

The internal factors as Strength and Weakness
The external factors as Threats and Opportunities

SWOT analysis is a four-quadrant analysis for a business analyst where he places the data as the answers for each quadrant. A business analyst answers the questions under each of the quadrants.

SWOT analysis


SWOT analysis is one of the most popular business analysis techniques followed in the industry. Furthermore, it is easy. It is an enterprise level analysis technique and not only limited to business analysis. It could be used at any stage of the project if the unit needs it and most of the people know it. Hence, it is widely used in the industry.

02. MOST Analysis

The term MOST stands for its four elements –


MOST analysis

MOST analysis is a powerful business analysis framework and among the best business analysis techniques using which the business analysts analyze what an organization does and plans to achieve the goal and what it should do to maintain strategic alignment. Hence, MOST analysis is a clear way to understand an organization on its ability and purpose.

Now, let’s explain each of the factors with their purposes.

Mission: This is the most critical factor for an organization which defines its purpose and the goals it wants to achieve in the future. If the mission is specific, then it is easier to analyze and measure the remaining factors.

Objectives: We can consider objectives as a collection of goals which as an accumulated result in the mission of the organization. Moreover, Objectives must be S.M.A.R.T –

S- Specific
Strategy: This is the steps or actions that an organization takes to achieve the objectives and finally to accomplish the mission. A strategy is a group of tactics.

Tactics: These are the discrete and straightforward methods which an organization follows to carry out the strategies.


MOST analysis is a structured business analysis technique followed by every working level in an organization from the top to down. The process ensures that an organization retains focus on the mission which is the critical factor for the success of an organization.

03. Business Process Modelling (BPM)

Business Process Modelling is all about process improvement. It is a legacy process, however, often used as a business analysis technique during the analysis phase of a project to understand or analyze the gaps between existing business process and future business process that business is opting for.

As per the International Institute of Business Analysis (IIBA), business analysts perform the below tasks in a BPM project :

Strategic planning
Business Model Analysis
Defining process and design it
Technical Analysis for complex business solutions

Business Process Modelling (BPM)

Usually, BPM is represented in a diagrammatic way where process, decisions, and information are represented as a sequential workflow. There are two types notations used for BPM diagrams –

BPMN – Business Process Modeling Notation
UML – Unified Modelling Language Activity Diagram

BPM technique is an easy way to logically represent how a business process will operate by different roles. Moreover, it is one of the best business analysis techniques recognized in the industry, especially in IT industry. Hence, people can easily visualize the sequential steps of the execution process. This, in turn, helps to make complex business analysis more straightforward to perform for a business analyst.

04. Use Case Modelling

Use case modelling is the technique to pictorially illustrate how the business functions should work in a proposed system through user interactions. This is mainly used in software development project and in the design phase to transform business requirements into functional specifications within an existing development project. There are different tools used to draw UML diagrams such as Microsoft Visio, IBM’s Rational Rose, etc.

Use Case Modelling

The primary components of use case modelling in a UML diagram are –

System – The outline of the diagram is represented as the system. In the above diagram, the rectangular box is depicted as the Timesheet management system.

Use case – In a UML diagram UML case is represented by an oval shape, and an individual use case represents a single functionality. In the above example Create tome sheet entry, Validate time sheet, Save draft, etc. are separate functionalities that are executed as part of Timesheet management process. As per the convention, every action in the use case is represented using an active verb

Actors – The human-like shape in the diagram represents the user who is associated with the use case or functionality. They are not part of the process. Hence, we represent them outside the rectangular box.

Association- An actor’s interaction with the system via use cases is known as an association. In the above diagram, we can see the Employee and Manager both the actors are interacting with the system through different use cases.

Stereotypes- The relationships between the use cases are known as Stereotypes. There are two types of Stereotypes – uses and extends


The UML Use Case Diagram is a very useful Business Analysis technique to clarify and demonstrate the scope of functionality. A Business Analyst must emphasize much more on the key functional areas. Hence, proper actor interactions using the UML Use Case Diagram help in this process. A UML diagram helps to get the original functional requirements with the business which is more important from the Business Analysts point of view.

05. PESTLE Analysis

There are always environmental factors which influence business in its strategic planning. These key factors are commonly known as PESTLE which stands for –

P- Political
E – Economic
S – Social
T – Technological
L- Legal
E – Environmental

Each of the factors mentioned above has influences in making a business decision final. Hence, analyzing such key drivers is an important task of a business analyst.

PESTLE Analysis

In the above picture, we have highlighted some of the key factors which drive the PESTLE parameters. Hence, the task of a business analyst is to apply PESTLE analysis technique to understand and identify the factors within the environment of the organization operates and analyze how those PESTLE factors will influence the future performance of the organization.


PESTLE is a simple and easy framework for business analysis which involves cross-functional skills of a business analyst along with his expertise. With an effective PESTLE analysis, we can reduce the potential threats of an organization. Moreover, it opens up the scopes to exploit the opportunities for entering into new markets globally.

06. Brainstorming

This is a group activity and one of the most popular business analysis techniques among the business analysts. This is a very creative technique where a group activity is performed to generate ideas, root cause analysis and proposing solutions for the problems. Not to mention Brainstorming works as an underlying technology for other business analysis techniques including SWOT analysis, PESTLE analysis, etc.

07. Non-functional Requirement Analysis

This business analysis technique is used when a technology solution is changed. For example migration from one technology to another which enforces builds from scratch. In this type of analysis technique, a business analyst mainly focuses on system performance and data storage requirements to measure the performance factors of the proposed system for live data. Non-functional requirement analysis is performed during the Analysis phase of a project and implemented during the Design phase.

Non-functionality requirements can be of various types for example:


This is the easiest and one of the best business analysis techniques. Moreover; it has importance as without this analysis obtaining an intended result is relatively impossible.

Digital Marketing for Small Business


It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.

So how do you reach these consumers? Here’s the answer: Digital Marketing.

Digital marketing is the most powerful form of marketing.


the most cost-effective way to market your business.

One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business. When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.

Consider this – a small business can expose over 1,000 people to its products and services for less than $3 using social media. While that same exposure through direct mail costs about $57 and through television ads costs about $28.

While traditional marketing tactics also often come with various hidden costs, the only cost to digital marketing is time. SEO, content marketing, and social media engagement take time to work their magic. However, there are still digital marketing tactics such as pay-per-click, display, and social media advertising that can produce quicker results.

The most measurable form of marketing.

How do you know if your marketing is working?

The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every reason why you need to invest into digital marketing.

Digital marketing analytics takes the guess work out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.

Target your ideal buyers.

With digital marketing, you can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.

Most people are starting their buyer’s journey online.

This presents a great opportunity for small businesses to connect with potential customers and educate them during the beginning stages of the buyer’s journey. By creating relevant and engaging content that’s optimized for the search engines, you can improve your visibility online and reach customers when it matters most.

Digital marketing helps you connect with mobile customers.

Yet another one of the many benefits of digital marketing is that it allows you to connect with consumers who are browsing and consuming content on their mobile devices. Over half of all online users are accessing the web from a mobile device. Digital marketing can help you reach people on mobile devices, tablets, and desktop computers.

ou need help developing a strategy or creating content, the digital marketing experts at PANTOMATH marketing are here to help. Our team will enable your business to take advantage of the many benefits of digital marketing by providing a variety of effective services such as Search Engine Optimization (SEO), PPC Management, and Social Media Management. When you’re ready to jump start your digital marketing efforts, give us a call now (+94) 818 4001 or email us when it’s convenient for you.


Our mission is to build unique kind of Software Company which gives Creativity, innovation, simplicity and brilliance.


No 87, Ananda Rajakaruna Mawatha, Colombo 07
077 818 4001



  • Creative Design
  • Custom Applications
  • Outsourcing
  • Digital Marketing
  • Web Development
  • Consultancy, R & D


© 2017 – 2019 Pantomath. All rights reserved. Terms of use and Privacy Policy